Eternz, a meticulously curated vertical marketplace focusing on jewellery, has successfully raised $1.15 million in its pre-seed funding round. The leading investment came from Kae Capital, with contributions from Gemba Capital, IIMA Ventures, TDV Partners, and Venture Lab.
According to a recent press release, Eternz plans to utilize the funds to expand its customer base across urban India and establish partnerships with international brands to solidify its market presence. While maintaining a strong online focus, the company also aims to introduce an offline experience centre to enhance customer engagement by allowing them to physically interact with the jewellery.
Founded by Arthi Ramalingam, Eternz stands out by curating designs from top-tier national and international brands, offering a distinctive jewellery purchasing journey through innovative technology solutions.
Eternz plays a pivotal role in helping brands overcome the challenge of customer acquisition, providing a reliable and dedicated platform for jewellery enthusiasts. Specializing in a diverse range of metals, including fashion/costume, silver, gold, and diamond jewellery, Eternz remains committed to fostering collaborations with brands and designers, fostering discovery and growth within the dynamic jewellery market.
Kae Capital, a prominent investor with a portfolio encompassing various B2B and B2C startups, manages a capital pool of around $250 million, with investments in 85 startups and a collective enterprise valuation of $9.88 billion. Notable investments in their portfolio include Nazara Technologies, Porter, Healthkart, Zetwerk, Tata 1mg, Traya, and Square Yards.
